(function loadXMLDoc() { var snippet = '

Rearc Addressability and Privacy Enhancing Technologies (PETs) Working Group

'; snippet += '

 

'; snippet += '

Mission

'; snippet += '

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy with personalization. The Rearc Addressability and PETs Working Group is the member-only working group responsible for the development of new technical standards and guidelines driving “privacy by default” advertising.



This group focuses on new addressability mechanisms designed for post post-cookie world and utilizing Privacy Enhancing Technologies (PETs) and other privacy-preserving techniques to develop the foundations for tomorrow’s consumer-centric solutions for ad targeting, measurement and optimization, enhancing consumer transparency and industry accountability.



Working Group Charter

'; snippet += '

Status

'; snippet += '

The working group is open to IAB Tech Lab members and is accepting new members.

The working group meets monthly every third Tuesday of the month at 10AM PT.


The working group is currently working on the following guidelines and specifications


'; snippet += '

Leadership

'; snippet += ''; snippet += ''; snippet += '
 
'; snippet += '
'; snippet += '
'; snippet += '

Participants

'; snippet += "
Stevie Bald, Novatiq
Laura Schaffer, Jun Group
Dan Rosler, Flashtalking
Roland Hwang, Licorice
Chi Lang Ngo, LiveRamp, Inc.
Karla Lizbeth Barajas, SiriusXM Media
Michael Smith, Hearst
Sagar Kshirsagar, T-Mobile Advertising Solutions
Archana Lakshminarayan, T-Mobile Advertising Solutions
Robert Stratton, TransUnion
Matt Zambelli, TransUnion
Lauren Iuliucci, TransUnion
Yogesh Joshi, TransUnion
Bhairavi Vyas, TransUnion
Sam Shapiro-Kline, TransUnion
Andrey Madrigal, TransUnion
Madhu Nukala, TransUnion
Curt Larson, Sharethrough
Steve Podzamsky, Experian Marketing Services
Kangkang Xu, Experian Marketing Services
Jay Rakhe, Experian Marketing Services
Brandon Seltenrich, Paramount
Paul Wyrembak, TRUSTX
David Kohl, TRUSTX
Jessica Pate, OneTrust
Chris Bell, Oracle Advertising & Customer Experience
Sanjay Saravanan, Meta
Dan Kirchgessner, TikTok, Inc.
Mike Nuzzo, Hearst
scott sameroff, Comcast Ventures
Denys Novikov, TheViewPoint
Alden Hart, Ten Mile Square Technologies
Sarah Baxter, Extreme Reach
Chris Cornelius, Simpli.fi
Chris Guenther, ArcSpan Technologies
Megan Pagliuca, Omnicom Media Group
Jurjen de Wal, Adform
Tyler Craven, NBCUniversal
Ted Flanagan, Habu
Antony Kaguara, Google LLC
Noel Jaffre, Index Exchange
Martin Gruau, Captify
Kemal Bokhari, DISH
Albert Worley, DISH
Joseph Hardin, Alliance for Audited Media (AAM)
Luke Cori, Audacy
Deepthi Venkitaramanan, LiveIntent
Manomohan Pillai, LiveIntent
Gerald Smith, Cuebiq
Matthew Karasick, Habu
Alex Cash, OneTrust
Davide Rosamilia, ID5
Frank Oelschlager, Ten Mile Square Technologies
Sangram Chavan, TransUnion
Casey Beal, Meta
Rebecca Gleason, Meta
Brad Weltman, Meta
Erik Taubeneck, Meta
Chris Schwarz, Pixalate
Salman Suja, OneTrust
Melwin Poovakottu, Pixalate
Alex Propes, Google LLC
Vinod Panicker, Amazon Ads
Brian May, Dstillery
Gabe Morazan, Sourcepoint
Don Marti, Raptive
Jonathan Packer, TikTok, Inc.
Anissa Connor, ID5
Kara Larson, 6Sense
Eunice Wells, Snapchat
Matthias Horn, Axel Springer Deutschland GmbH
Filippo Privitera, Cuebiq
Garima Dhingra, Google LLC
Tim Menninger, HUMAN
Mohamed Allibhai, HUMAN
Sue Lai, Google LLC
Andrei Lapets, Magnite
Christine Desrosiers, Boltive
Peter Rooney, ArcSpan Technologies
Chris Whitely, FreeWheel
Dan Linton, Real Chemistry
Maxime Vono, Criteo
Richa Jain, Meta
Sravan Prathy, FreeWheel
Abhinav Sinha, PubMatic
Lon Pilot, Choreograph
Neeraj Bhatia, Meta
Raymond Holton, NBCUniversal
Georgia Franklin, TransUnion
Jill Canetta, Experian Marketing Services
Anupam Pattanayak, Experian Marketing Services
Bill Stratton, Snowflake
Chris Watts, NumberEight
Harrison Goodman, Publicis Media
Igor Kazakutsa, Xenoss
Andrew Knox, Decentrix Inc.
Niju, Voiro
Edward Kahana, Zeta Global
Pratyush Pushkar, Walmart
Rachel Cohen, Primis
Vincent Minet, Criteo
David Lagardere, Criteo
Clement Calauzenes, Criteo
SeEun Kim, Pyler Co., Ltd
Vivek Mishra, Aqilliz
Annamalai Arunachalam, Aqilliz
Bethany Hillman, TelevisaUnivision
amy dunn, TikTok, Inc.
Thomas Carroll, Publicis Media
Abhishek Mathur, Pyte
Gang Wang, Amazon Ads
Ewa Maciukiewicz, Microsoft Advertising
Kian Salamzadeh, Reticle AI
Adam Blass, Reticle AI
Jonah Cait, Reticle AI
Christian Mitrache, Reticle AI
Julien Nigri, Criteo
Sadegh Riazi, Pyte
Lauren Kaufman, Habu
Austin Bai, Algorix
Shachar Albilia, AppsFlyer
Frederick Jansen, Magnite
Jesse Fisher, Connatix Native Exchange
Doupan Guo, Newsbreak
Dennis Buchheim, ThinkMedium
Alex Roucourt, ThinkMedium
Andy Flint, Audit Bureau of Circulations UK
Kenneth Kulbok, Kargo
Nitin Agrawal, Snapchat
Jordan McMinn, CivicScience Company
Mark Bursic, CivicScience Company
Dan Sharon, EX.CO
Mike Pugh, IPONWEB
Hari Srinivasan, Albertsons Media Collective
Noel Abcede, Uber
Kunal Kuntalam, Uber
Pruthvi Srungavarapu, 6Sense
Cleve Pasarell, 6Sense
Garrett Lewellen, Oracle Advertising & Customer Experience
William Syms, optable
Alice Martinier, Publicis One Team
Matthew Sabban, TikTok, Inc.
Matt Digan, The New York Times Company
Nicolas David, Ogury
Josh Attardo, Ahold Delhaize USA
Elton Soares, Datonomy
Justin Adler-Swanberg, HUMAN
Lindsay Superczynski, HUMAN
Barbara Domagala, RTB House
Logan Park, COVI Group
Jordan Cauley, Mediavine
Christopher Smith, The Weather Company, LLC
Yaron Blachman Blachman, OpenWeb
Brynn Moynihan, Pyte
Ethan Lewis, Kochava
Vivien Saulais, LiveRamp, Inc.
Chinmay Abhay Nerurkar, Microsoft Advertising
Dan Pike, Covatic
Tom Skinner, Amazon Ads
Victor Michalet, Index Exchange
Igor Alferov, Fiducia DLT Ltd
Tim Brown, Fiducia DLT Ltd
Phil Hayman, Fiducia DLT Ltd
Pascal Zahner, Fiducia DLT Ltd
Ken Weiner, GumGum
Michael Schoen, TransUnion
Meghan Mori, Acxiom
Lenjoy Lin, TikTok, Inc.
Ari Levenfeld, Google LLC
Dimitris Theodorakis, HUMAN
Sourabh Gandhe, DeepIntent
Robby Barnett, Viant
Ian Trider, Basis Technologies
Michael Palmer, GroupM US
Karen Caulfield, Acxiom
Charlie Mitchell, Lotame Solutions, Inc.
Andrew Anderson, AdTheorent
Matt Knudsen, Comscore
Matthew Schultz, Merkle
CJ Jacobs, MediaNews Group
Fernando Martinez, Publicis Media
Chia-Yung Su, Appier
Michael Conway, Bidtellect
Vishnu Prasad, Nielsen
Mathieu Beauregard, Samsung Ads
Michael Osei-Ampadu, Smaato
Brooks Dobbs, The Trade Desk
Yoko Nakagawa, VRTCAL
Iddo Shai, DoubleVerify
Harshal Vadnere, Microsoft Advertising
Rajan Vishwadeep, Mindshare
Christopher Park, Microsoft Advertising
Pranay Prabhat, The New York Times Company
Jay Zachariah, TripleLift
Bret Gorsline, Magnite
Jason Bauer, SiriusXM Media
Rene Fowler, dentsu
ANTHONY MOLINARO, OpenX
Yura Zelditch, Basis Technologies
Lauren Young, Innovid
Eliza Nevers, Lotame Solutions, Inc.
Josh Rothman, TuneIn
Dhaval Kotecha, AdTheorent
Evan Hills, Dstillery
Ripun Chhabra, Basis Technologies
Bosco Lam, AlikeAudience
Kanishk Prasad, The Trade Desk
Art Yegorov, The Trade Desk
Waseem Basheer, The Trade Desk
Rajesh Volluru, PulsePoint
Georg Senzenberger, Nowtilus
Sebastian Strootmann, Nowtilus
Leander Carell, Nowtilus
Heather Desurvire, Google LLC
Luke Weng, Criteo
Katherine Karp, Meta
Tobias Bennett, Local Media Consortium
Alex Buzdugan, Adapex
Debra Fleenor, Adapex
Abhishek Sen, NumberEight
Paul Oronoz, Viant
Sarath Reddy Gowkanapalli, Adobe
Praveen Edwards, Premion
Dave Marquard, Premion
Grzegorz Lyczba, OpenX
Richard Calkins, OpenX
Joel Meyer, OpenX
Brad Rodriguez, Magnite
John Merryman, Goodway Group
Melinda Han Williams, Dstillery
James Hartig, Admiral Adblock Publisher Solutions
Dascha Bright, Extreme Reach
Nathan Hagen, Admiral Adblock Publisher Solutions
Julie Karasik, Network Advertising Initiative
Safaa Lafnoune, ViralGains
Marshall Wong, Cadent
Dan Murphy, TelevisaUnivision
Anton Yazovskiy, DeepIntent
Wei Han Frank Lin, DMD Marketing Corp.
Bedir Aydemir, News UK
Samuel Sousa, Triton Digital
Jean-Luc Wasmer, Triton Digital
Jared Greenwald, Warner Bros. Discovery
Daniel Gale, Simpli.fi
Jesus Mascias, FreeWheel
Garrett McGrath, Magnite
Chris Liao, Google LLC
Vicky Becart, Acxiom
Sangram Chavan, TransUnion
Robert Blanck, Axel Springer Deutschland GmbH
Adam Hecht, DeepIntent
Jason Andersen, Experian Marketing Services
Jawad Stouli, Didomi
Ryan Avecilla, TransUnion
Nate Leaf, Comscore
Umair Malik, Smaato
Todd Wooten, VRTCAL
Yaroslav Vyrva, TheViewPoint
Christine Blaes, Axel Springer Deutschland GmbH
Michael Casanova, NBCUniversal
John Kelly, NBCUniversal
Kim Ong, NBCUniversal
Dan Buliga, Novatiq
Raj Sidhu, Novatiq
Sean Bedford, Meta
Andrew Pascoe, NextRoll
Amy Cerrito, Paramount
Patrick McCann, Raptive
Steve Francolla, Permutive
Ivan Fedorov, Admixer EU Gmbh
Ian Monaghan, Adobe
Amira Lifshitz, The New York Times Company
Steven Nunez, The New York Times Company
Kip Chevalier, GroupM US
Vijay Sankar, Amagi
Pelle John, Virtual Minds GmbH
Andreas Veser, Virtual Minds GmbH
Bikram Shrestha, Virtual Minds GmbH
Bianca Zavala, Lucid
Guy Tasaka, WideOrbit
Sharon Blume, Extreme Reach
James Dempsey, ArcSpan Technologies
Balaji Rao, ArcSpan Technologies
Kevin Nolan, NextRoll
Ankur Mehrotra, Adobe
Chelsey Lang, Roundel
James Altschuler, Qortex
Tim De Pauw, DoubleVerify
Nick Pipitone, Ahold Delhaize USA
Matti Lehto, ResponsiveAds
Matthew Snyder, ResponsiveAds
Sebastian Hoft, Smaato
Richie Hyden, IRIS.TV
Zachary Stockton, IRIS.TV
Remi Aimsuphanimit, Walmart
Andrew Shapiro, OpenX
Ben White, OpenX
Justin Li, optable
Andy Fargnoli, SiriusXM Media
Krutarth Amin, NBCUniversal
Karsten Rieke, Criteo
Andreas Schwibbe, Kinesso
Ravi Gurnani, Nexxen
David Rowley, News Corporation
Jeff Crawford, Experian Marketing Services
Tom Pickworth, Mail Metro Media
Edik Mitelman, AppsFlyer
Isaiah Scott, LinkedIn Corporation
Vaughan Matthews, LinkedIn Corporation
Chris Harris, LinkedIn Corporation
Rachel Blum, Snowflake
Carl Perry, Snowflake
Maria Novikova, Xenoss
Dipa Gangopadhyay, InMobi
Amanda Pallach, InMobi
Dan Morris, Databricks
Ashish Chauhan, Viant
Josh Zukoff, Google LLC
Spencer Janyk, Google LLC
Carlos Cela, Google LLC
Dominic Benton, InfoSum
Alistair Bastian, InfoSum
Tamara Yaeger, IPONWEB
Matt Davies, IPONWEB
Alwin Viereck, United Internet Media GmbH
Benjamin Heaton, Tatari
Matt Botti, Kinesso
Li Rui, Algorix
Frank Mugomba, News UK
Rekha Baliga, PubMatic
Dean McCormick, Snowflake
Gary McCoy, Snowflake
David Wells, Snowflake
Praveen Innamuri, Google LLC
Mengju Wu, NBCUniversal
Jeremy Kim, StackAdapt
Prema Sampath, Google LLC
Vladimir Nedashkovskiy, Microsoft Advertising
Elizabeth Catt, PubMatic
Bhairavi Vyas, TransUnion
Steven Jones, Meta
Erin Seong, Jun Group
James Sullivan, Amazon Ads
Maks Zaniewski, RTB House
David Jeon, COVI Group
Jimmy Ko, COVI Group
Barrie Brandt, FreeWheel
Prasann Prasad, Verve Group
Rami Alanko, Verve Group
Jose Cabal-Ugaz, ArcSpan Technologies
Alan Ngai, NumberEight
Akeem Onitiri, AdTheorent
Tony Ficarrotta, Network Advertising Initiative
Emanuele Mambelli, Blendee
Samia Maisha, Verve Group
Nicholas Venezia, Centillion
James Falasca, NBCUniversal
Jeff Leisegang, DrivenIQ
Michael Barath, DrivenIQ
Albert Thompson, DrivenIQ
Marc Le Maitre, Scanbuy
Wev Castro, Roq.ad
Chuck Ennis, Scanbuy
Varun Dupuguntla, Albertsons Media Collective
Matt Dawson, Google LLC
Tong Geng, Google LLC
Isha Chhatwal, Walmart
Ashley Mak, Decentrix Inc.
Varun Himamshu, Roku
Will Spann, The Weather Company, LLC
Greg Williams, Audigent
Matthew Griffiths, Audigent
David Taijpaul, Audigent
Sylwia Janusewska, Roq.ad
Radek Szafranek, Roq.ad
Daniel Hovaness, Comscore
Sarah Dukman, Amazon Ads
Jessica Baker, AdTheorent
Armando Carballo, Freestar
Mark Dixon, Freestar
Clare Langstaff, Audit Bureau of Circulations UK
Arthur L Coleman, ThinkMedium
Satyam Pandey, Amagi
Devon DeBlasio, InfoSum
Simon Wong, AlikeAudience
Tim Liu, StackAdapt
Shaoor Munir, ID Privacy
Tyler Goebel, ID Privacy
Albert Thompson, ID Privacy
Raquel Perry-Woods, ID Privacy
Mercedes Bancroft, ID Privacy
Nikhil Gaekwad, Google LLC
Pooja Nayak, Starcom Worldwide
Yoni Epstein, Taboola
Lisa Cummins, Taboola
Omri Ariav, Taboola
Matt Kendall, Index Exchange
Ben Isaacson, Uber
Salvatore Nicotra, OneTag
Jian Du, TikTok, Inc.
Najwa Annan, Uber
David Perleberg, Perl Systems, LLC., Rep Empire
Evelyn Castro, Ogury
Federico Brooks, ID5
Puneet Gangrade, LiveRamp, Inc.
Shreya Mathur, Google LLC
Yuri Staraselski, Crimtan
matthew rance, Immediate Media
"; snippet += '
'; snippet += '
'; snippet += '

Member Companies

'; snippet += "
6Sense
Acxiom
Adapex
Adform
Admiral Adblock Publisher Solutions
Admixer EU Gmbh
Adobe
AdTheorent
Ahold Delhaize USA
Albertsons Media Collective
Algorix
AlikeAudience
Alliance for Audited Media (AAM)
Amagi
Amazon Ads
Appier
AppsFlyer
Aqilliz
ArcSpan Technologies
Audacy
Audigent
Audit Bureau of Circulations UK
Axel Springer Deutschland GmbH
Basis Technologies
Bidtellect
Blendee
Boltive
Cadent
Captify
Centillion
Choreograph
CivicScience Company
Comcast Ventures
Comscore
Connatix Native Exchange
Covatic
COVI Group
Crimtan
Criteo
Cuebiq
Databricks
Datonomy
Decentrix Inc.
DeepIntent
dentsu
Didomi
DISH
DMD Marketing Corp.
DoubleVerify
DrivenIQ
Dstillery
EX.CO
Experian Marketing Services
Extreme Reach
Fiducia DLT Ltd
Flashtalking
Freestar
FreeWheel
Goodway Group
Google LLC
GroupM US
GumGum
Habu
Hearst
HUMAN
ID Privacy
ID5
Immediate Media
Index Exchange
InfoSum
InMobi
Innovid
IPONWEB
IRIS.TV
Jun Group
Kargo
Kinesso
Kochava
Licorice
LinkedIn Corporation
LiveIntent
LiveRamp, Inc.
Local Media Consortium
Lotame Solutions, Inc.
Lucid
Magnite
Mail Metro Media
MediaNews Group
Mediavine
Merkle
Meta
Microsoft Advertising
Mindshare
NBCUniversal
Network Advertising Initiative
News Corporation
News UK
Newsbreak
NextRoll
Nexxen
Nielsen
Novatiq
Nowtilus
NumberEight
Ogury
Omnicom Media Group
OneTag
OneTrust
OpenWeb
OpenX
optable
Oracle Advertising & Customer Experience
Paramount
Perl Systems, LLC., Rep Empire
Permutive
Pixalate
Premion
Primis
Publicis Media
Publicis One Team
PubMatic
PulsePoint
Pyler Co., Ltd
Pyte
Qortex
Raptive
Real Chemistry
ResponsiveAds
Reticle AI
Roku
Roq.ad
Roundel
RTB House
Samsung Ads
Scanbuy
Sharethrough
Simpli.fi
SiriusXM Media
Smaato
Snapchat
Snowflake
Sourcepoint
StackAdapt
Starcom Worldwide
T-Mobile Advertising Solutions
Taboola
Tatari
TelevisaUnivision
Ten Mile Square Technologies
The New York Times Company
The Trade Desk
The Weather Company, LLC
TheViewPoint
ThinkMedium
TikTok, Inc.
TransUnion
TripleLift
Triton Digital
TRUSTX
TuneIn
Uber
United Internet Media GmbH
Verve Group
Viant
ViralGains
Virtual Minds GmbH
Voiro
VRTCAL
Walmart
Warner Bros. Discovery
WideOrbit
Xenoss
Zeta Global
"; snippet += '
'; snippet += '
'; if (document.getElementById("iab_sf")) { document.getElementById("iab_sf").innerHTML = snippet; } })();